|PROCESSING||FOR WHAT PURPOSE DO WE PROCESS YOUR DATA?||WHAT ARE THE LEGAL BASES?|
|Browsing the website||While you visit our sites, the computer systems used to operate them acquire some data (e.g. IP addresses, domain names, URIs) whose transmission is implicit and necessary for the Internet to function. Calzedonia uses this data for the sole purpose of allowing users to browse and obtain anonymous statistical information on the use of the sites and to check their correct functioning or to ascertain responsibility in the event of IT crimes.||The need to allow users to browse the sites. Calzedonia's legitimate interest in ensuring the proper functioning of IT systems and in proceeding with the investigation of alleged IT crimes (also on the basis of the existence of a legal obligation).|
|Newsletter subscription||The newsletter is a promotional and advertising communication sent
to users who request to receive it through a specific online form.
On some of our sites, subscribing to the newsletter implies the sending of promotional communications that are not generalized, but targeted based on the language, gender and country of origin of the person concerned. This means that we process the data we receive in order to divide the subscribers into distinct groups by language, gender and country of origin so that the newsletter sent is as close as possible to what you have requested and which may be of interest to you.
|Your consent. We will use the data requested in the registration form only with your authorization. At any time, you can withdraw your consent by writing an email to email@example.com.|
|Products purchasing||Data you will provide us with will be used to process your purchase orders and related activities (shipment of goods, billing, payment processing, delivery etc.).||The need to execute the contract of sale of products.|
|Customer Care||We provide you with an assistance service (via chat, telephone, email) for all your needs related to the purchase of our products or the use of our services. In some cases, we may ask you for your personal data when this is necessary to respond to the requests you make to our Customer Care.||The need to execute the contract for the sale of products or
pre-contractual measures adopted on the basis of your request.
To use the chat support service, we will ask you to provide your name and email address: these data are required on the basis of our legitimate interest in preventing the so-called "Chat spam"
|Surveys on your degree of satisfaction||To ascertain the level of satisfaction of our services and products.||Your marketing consent. We will use the data you provide only with
your prior authorization, to send you questionnaires on your degree
of satisfaction in relation to our products purchased by you and /
or the services provided through Customer Care.
In some limited cases, we will appeal to Calzedonia's legitimate interest.
|Loyalty Program||Manage participation in the loyalty program in order to provide members with discounts and other benefits provided in their favor and, more generally, for all related contractual and administrative obligations.||The need to provide subscribers the services offered under the
By joining the program, you consent to the processing of data necessary for the performance of the loyalty program.
|Direct marketing||Sending commercial communications through the traditional paper mail service, email, SMS, landline and mobile phone; carrying out market research and surveying your degree of satisfaction regarding products relating to all the brands of the Calzedonia Group (Calzedonia, Intimissimi, Tezenis, Signorvino).||Your consent to receive these communications will be valid for
mailings through the use of automated systems without the
intervention of an operator (e.g. email, text message), and for
traditional methods of contact (e.g. paper mail). You can always
withdraw your consent to the processing of your data for this
purpose by writing an email to
Pursuant to art. 130, paragraph 4, legislative decree 196/2003 and subsequent amendments (relating to the so-called "soft spam"), without having to acquire your express consent, we can use the e-mail address you provided in the context of a previous purchase, for the purpose of direct sales and / or promotion of our products similar to those you have already purchased, provided that you do not object to such use by sending an email to firstname.lastname@example.org or by clicking on the appropriate link for the opposition to the receipt of communications considered unwanted, made available in the promotional emails sent by Calzedonia.
|Profiling||We will use the data you will provide us with to use individual services (for example, data released to make purchases or data following subscription to a loyalty program) for the so-called "profiling", that is the analysis of the social composition of consumers based on age, gender, country of origin, profession, consumption habits, etc. Profiling provides for the processing of the data that you will provide us with to create groups of consumers divided by market segments on the basis of a minimum set of elements (e.g. gender, country of origin), up to more advanced profiles based on preferences, online behavior and previous purchases. This activity has a dual purpose: to allow us to develop products and services with characteristics in line with the preferences of our consumers and to allow us to send you advertising communications as close as possible to your tastes and interests. In order to better understand your tastes and interest in our products and our communications, we may also use automated systems that do not, in any case, entail legal effects or other significant effects for the customer.||Your consent. Only with your authorization will we proceed with profiling activities. At any time, you can withdraw your consent by writing an email to email@example.com.|
|Personalized assisted sales (only for members of the loyalty program)||Provide a personalized assisted sales service: customers enrolled in the loyalty program will be able to take advantage of the help and personalized advice of our sales assistants based on information (e.g. size, color, model) relating to purchases made in the previous 12 months.||Calzedonia has a legitimate interest in providing the best customer assistance service to customers enrolled in the loyalty program in its stores, in line with their needs.|
|Anti-fraud measures||With regards to online purchases, verification of correspondence between the purchasing subject and the holder of the selected means of payment.||Calzedonia's legitimate interest to prevent and combat fraud.|
|Participation in events, competitions and thematic initiatives of an extraordinary and temporary nature||We will use the data to enable you to participate in special initiatives you wish to take part in from time to time. For each event we will provide you with specific information that will detail the type of data processed, the storage duration and the specific processing purposes.||We will only collect your data with your consent.|
|Registration within restricted areas of the web community||We use your personal data to enable you to create your own reserved area on our sites and to participate in virtual community initiatives (e.g. creating wishlists, sharing your content with other users through Calzedonia Group sites, purchase history, preferences email, etc.). Registering with our web community enables you to access many of our other services available on our website more rapidly, but it is not a mandatory requirement to use it.||The need to execute contract registration on the websites.|
|Transferring of data to third parties||Only on certain occasions we may request your authorization to transmit your personal data to third-party companies belonging to the fashion, luxury and retail categories for sending their commercial communications to you. This is a possible processing purpose, with respect to which you will always be adequately informed and for which we will always collect your prior explicit consent.||We will only transmit your data to third parties for marketing purposes with your consent.|
|Gift card||We will process the name and e-mail address of the recipient of the Gift Card (i.e. the person who will receive it as a gift) as they are the contact details necessary to deliver the Gift Card and to ensure its use.||Calzedonia’s legitimate interest in guaranteeing the delivery and use of the Gift Card to the recipient of it.|
|Statistical analysis||We create statistical reports and behavioral models in order to examine - in aggregate form - the effectiveness from an economic point of view of Calzedonia's commercial initiatives (for example the interest in a new product) and to guide our future commercial and promotional initiatives.||Calzedonia's legitimate interest in analyzing - in pseudonymized form (therefore without information directly attributable to individual customers) - customer data to obtain strategic information relating to: customer purchasing behavior, the ways in which customers interact with the company through the various communication channels and the effectiveness of commercial and promotional initiatives, in order to be able to compete with the main operators in the sector.|