If you would like, it will only take a few clicks to take advantage of all the benefits of the loyalty programme too
If you are already a My Intimissimi loyalty card holder, it is quick and easy to register. Simply enter the code and PIN that you can find on your card.
Please enter your phone number
Please enter your phone numberYou will shortly receive an email with an OTP code to confirm your registration. Enter it below and complete the process.
Incorrect OTP code entered. Enter it again
The OTP code entered has expired. Please confirm the registration process via the link in the email you received.
Your registration has been successful. Now you can enjoy your benefits.
CALZEDONIA FINANZIARIA – DUTCH BRANCH, a company under the management and coordination of CALZEDONIA FINANZIARIA
S.A., with registered office at Rhijnspoorplein 10-38, 1018 TX Amsterdam. VAT no. NL858552358B01, offers discounts,
advantages and services at “Intimissimi” stores (both direct and affiliated, participating in the promotion) and at
www.intimissimi.com/myintimissimi to customers who would like to benefit from
them.
To benefit from these advantages, customers must hold a “My Intimissimi” Card: issuance of the “My Intimissimi” Card
(hereinafter “My Intimissimi” Card) and its use are governed by the following conditions (hereinafter "Rules"),
which the "Customer-Holder" must read carefully. Activation of the “My Intimissimi” Card, via the methods set out
under Point 6 below implies the Customer's acceptance of these Rules.
Calzedonia Finanziaria - Dutch Branch reserves the right to amend these Rules, including partially, from time to
time and the resulting changes shall become applicable 10 (ten) consecutive days after they are published on www.intimissimi.com/myintimissimi.
In the event that the "Customer-Holder" does not accept the changes made, then he/she shall be entitled to cancel
his/her registration. This entitlement, in any case, may be exercised at any time in accordance with the following.
However, use of the Card, after the amendments have become applicable, shall constitute acceptance, by implication,
of the changes applied.
Calzedonia Finanziaria - Dutch Branch also reserves the right to suspend this loyalty scheme, temporarily or
permanently, at any time, without the Customer having any right to complain (subject to any rights already held by
the Customer-Holders at that time being upheld), by notifying the suspension on its website at www.intimissimi.com
and/or at stores participating in the initiative.
These Rules are always available for consultation at www.intimissimi.com/myintimissimi.
CALZEDONIA FINANZIARIA – DUTCH BRANCH, a company under the management and coordination of CALZEDONIA FINANZIARIA S.A., with registered office at Rhijnspoorplein 10-38, 1018 TX Amsterdam. VAT no. NL858552358B01
• All “Intimissimi” and “Intimissimi Uomo” stores, whether these are managed directly by Calzedonia UK Ltd (so-called
"direct stores") or affiliated and, therefore, managed by other companies (so-called "affiliated stores"), which
participate in the scheme by displaying the associated advertising material and information. A list of the stores
participating in the scheme is available at www.intimissimi.com/myintimissimi
• Ecommerce website www.intimissimi.com
National territory the Netherlands.
This promotion is a loyalty scheme that involves collecting points on a card called “My Intimissimi” and offering
exclusive advantages to holders of said card.
The aim of the scheme is to encourage Customer loyalty through a loyalty scheme that offers advantages to Customers
holding a “My Intimissimi” Card.
Subject to the provisions set out under the Premise above, under Point 7 (“How it Works”) and Point 10
(“Interruption of the scheme – Card Deactivation – Miscellaneous”), the “My Intimissimi” Card has no expiry date.
End customers who are at least eighteen years old and hold a "My Intimissimi" Card according to the registration and operation conditions set out below.
The card to get the “Silver Status” may be released to the Customer in digital format directly in one of the points of sale located in the Territories listed at point 8.1, through the website www.intimissimi.com. The Customer must then "activate" the above mentioned card at www.intimissimi.com/myintimissimi or directly in each point of sale with the support of the sale assistants.
Registration for the “My Intimissimi” Card requires the creation of a specific “My Intimissimi” account, which will allow the Customer to access his/her own personal page on the brand's e-commerce website. The "blank" card given to the Customer may be used immediately by linking it with a purchase, but said purchase shall be considered valid for the purpose of collecting points only when the card is "activated": the scheme subscription date shall be either the date of the first purchase or the date of registration/activation, whichever is the earlier.
The registration process will prevent under-age customers for subscribing to the loyalty scheme. The activation and registration procedures are consistent with privacy legislation. The “My Intimissimi” Card is personal and may not be transferred. Each Customer may not activate other Cards while one Card is still valid.
The “My Intimissimi” Card is for private use only and commercial use shall not be permitted. Should a “My Intimissimi” Card be lost or stolen, the Customer must request a replacement at any “Intimissimi” or “Intimissimi Uomo” store participating in the scheme: having verified the Customer's identification details, the lost/stolen Card will be cancelled and the Customer will immediately be given a new one, which will allow him/her to recover any points that had already been collected and not used.
Customers may freely ask at any time to have their membership of the loyalty scheme cancelled by contacting customer care on 8000234687, or via www.intimissimi.com/myintimissimi
The "My Intimissimi" Card allows customers to gain 3 different STATUSES by earning loyalty points on their purchases. Customers will receive an increasing level of benefits in accordance with their Status. Customers will receive an increasing level of advantages in accordance with their Status.
Each change of status, as well as all communications concerning participation in the loyalty scheme, which are strictly indispensable for providing the services connected to it (such as, for example, confirmation of subscription/cancellation, changes in status, special discount offers or exclusive gifts) must be considered necessary to the operation of the scheme itself.
Therefore, by accepting these Rules, the Customer agrees to receive said communications, which will be sent to the addresses given on the registration forms for the scheme. Refusal to receive said communications shall prevent Calzedonia Finanziaria - Dutch Branch from implementing the scheme and providing the services associated with it. Any refusal expressed during the course of the scheme shall result in an automatic interruption to the same.
Loyalty points will be automatically credited to the “My Intimissimi” Card activated upon each purchase made at an “Intimissimi” or “Intimissimi Uomo” store participating in the scheme or via the e-commerce website at www.intimissimi.com/myintimissimi. In order to have the points arising from the e-commerce purchases credited in the Card, Customers shall previously register their Card number under their e-commerce account. The insertion of the Card number shall be done only once and, for the following purchasing the system will automatically remember it.
One point will be given for each euro spent, rounded down (e.g. €1.99 = 1 point).
In order to be entitled to points, Customers must identify themselves before the receipt is printed by presenting their "My Intimissimi" Card or by giving their surname and name or the email address used for activating the card. In the case of online purchases, Customers must access the website by entering their details.
Should the card holder fail to provide identification in the manner specified above, then points will not be earned, and it will not be possible to have them credited subsequently. Customers may check their points balance at any time by requesting it at any “Intimissimi” or “Intimissimi Uomo” store participating in the scheme or via the website www.intimissimi.com/myintimissimi. Points will be credited and recorded daily by the system; in the event of technical problems, they may be credited within a longer period of a maximum of 15 days.
Returned items will result in points being debited according to the same criteria used for crediting points.
Issuance of a “Gift Card Intimissimi” will result in a credit of the correlating number of points. Subsequent purchases paid partially/entirely with a Gift Card by the holder of the same will not, therefore, earn any points for the part of the purchase paid for using the Gift Card.
Promotions involving double or triple points may be organised and these will be advertised accordingly. The Card is in no way a payment card; the points credited to it cannot be transferred or converted into cash or goods.
The Client holding the “My Intimissimi” Card will collect points even through the purchase in points of sales
located in the Territories listed below.
The above-mentioned collecting points will allow the points crediting to reach the status and using the prizes
provided under these terms and conditions in the Netherlands.
The loyalty points will be credited on the Client’s “My Intimissimi” Card subject to the table below.
Only for purchases in Russia, the loyalty points will be credited subject to prior presentation of the Loyalty
Card.
The Client holding the “My Intimissimi” Card who will purchase in points of sales located in the Territories above, may take advantage, exclusively at the moment of the purchase and as additional benefit, from the discounts provided by each Country to that Client’s Status.
Customers holding the "My Intimissimi" card can benefit from numerous discounts, promotions, prizes and special initiatives, which will be suitably advertised and communicated from time to time.
Customers can only benefit from the special advantages by presenting their "My Intimissimi" Card, or if buying online by signing in.
In particular, the following benefits will apply:
Calzedonia Finanziaria - Dutch Branch reserves the right to change, suspend or interrupt the “My Intimissimi” Card
loyalty scheme and associated services at any time and at its own discretion. Said changes, suspensions and
interruptions will be communicated by means of a suitable notice on the www.intimissimi.com website and/or at the stores participating in
the scheme.
Without prejudice to any other right established under law, including the right to compensation for damages,
Calzedonia Finanziaria – Dutch Branch shall be entitled to revoke the Customer's right to use the Card and
deactivate it in the event that the Card is used in breach of the conditions set out under these Rules or in the
event of unlawful use or use that is harmful to the image of "Intimissimi" and its brand.
Furthermore, subject to giving notice, Calzedonia Finanziaria – Dutch Branch reserves the right to deactivate the
“My Intimissimi” Card and the associated activation/registration in the event that the Card is not used or the
Customer remains inactive for a period exceeding 5 years. Revocation and deactivation shall result in the Customer
no longer being able to benefit from the advantages and services offered by “My Intimissimi” Card.
Calzedonia Finanziaria - Dutch Branch shall not be liable for any consequences, direct or indirect, associated with
malfunctions in the loyalty scheme that are beyond its control.
Calzedonia Finanziaria - Dutch Branch shall not be liable for any fraudulent, improper or unlawful use of the
Card.
The Calzedonia Group companies care about privacy and the protection of personal data. We hereby wish to inform customers about how we process their personal data following the registration to the “My Intimissimi” Loyalty Program.
We need to process the personal data provided to us at the time of registration (failure to provide the data marked with an asterisk involves the inability to complete the registration process, in case of registration carried out in each point of sale with the support of the sales assistants, the phone number or email address are mandatory data. Failure to provide these data involves the inability to complete the registration process) and the data relating to purchases made at points of sale Intimissimi. These data include, for example, the price and type of products purchased. With customers’ consent, we may also use other information that they freely provide to us at the time of registration or concerning the way they interact with us (hereinafter, collectively, the "Data").
More precisely, we could collect:
We may process Data, including by electronic means for these purposes:
1. Loyalty Program Management
Management of participation to the “My Intimissimi” Loyalty Program. The Data will be used to provide the
discounts and benefits provided for those enrolled in the program and, more generally, for all related
contractual and administrative obligations. The legal basis of the processing is the execution of the contract
of subscription in the Loyalty Program.
2. Personalized assisted sale
Provision of a personalized assisted sales service dedicated to members of the Loyalty Program who will be able
to take advantage of the help and advice of our sales assistants in all our points of sale where the “My
Intimissimi” Loyalty Program is active. Wherever customers are, they could receive the help and advice of our
sales assistants, with information (e.g. for Intimissimi size, color or pattern) on items purchased in the
previous 12 months at any point of sale Intimissimi or even online. Provided that Intimissimi is a global brand,
such use of Data, based on our legitimate interest, allows us to improve the quality of our services at the
point of sale and to ensure a consistent service to our customers who have joined the “My Intimissimi” Loyalty
Program in all our stores. In any case, if customers do not wish to receive this assistance, it is sufficient
that they, at the time of registration or even at a later time, ask their Data not be used for this purpose.
3. Sending of commercial communications (“Direct Marketing”)
With our customer’s consent, sending of commercial communications through the traditional paper mail service,
e-mail, SMS, landline and mobile phone, carrying out market research and surveying the degree of satisfaction
regarding products relating to all the brands of the Calzedonia Group (Calzedonia, Intimissimi, Atelier Emé,
Tezenis, Falconeri and Signorvino). Subscription to the " My Intimissimi" Loyalty Program is in no way
conditional on the release of consent to receive our commercial communications.
4. Profiling
With our customer’s consent, sending of personalized commercial communications based on subscribers’ profile and
purchasing and browsing habits as well as to develop products and services consistent with the preferences of
our customers. Subscription to the “My Intimissimi” Loyalty Program is in no way conditional on the release of
consent to profiling.
In particular, in order to better understand our customers’ tastes and interest in our products and
communications, we may examine - also through the use of automated systems – the information provided at the
time of the registration to the “My Intimissimi” Loyalty Program, the purchases made at our Intimissimi points
of sale in the last 12 months, the interest in our communications and newsletters, the attendance of our
websites, the use of our Apps that may be developed by us or third parties, and the interest in our social
channels, e.g. Facebook, (for more information, please consult the respective privacy notices).
Finally, we may enrich the subscribers’ profile with statistical information that we may lawfully acquire from
other sources: for example, in relation to their area of residence (such as demographic information,
geo-referencing data, etc.) or to the electronic tools that they use to interact with us. In any case, this
profiling activity is aimed at better personalizing our services and does not have any legal or other
significant effect on our customers.
5. Statistical Analysis
Creation of statistical reports and behavioral models in order to examine - in aggregate form - the
effectiveness from an economic point of view of the commercial initiatives (e.g. launch of a new product) of
Intimissimi and to address future commercial and promotional initiatives. In particular, we may examine
information relating to our costumers’ purchases (also in relation with the other brands of Calzedonia Group),
country of origin, age, gender, information obtained by examining their interaction with us, through e-mails,
our websites and through the Apps that may be developed by us or by third parties (for more information, please
consult the respective privacy notices). This use of Data, based on our legitimate interest, allows us to
analyze - in pseudonymized form (therefore without information directly attributable to individual customers) -
customer data to obtain strategic information relating to customer purchasing behavior, the ways in which
customers interact with the company through the various communication channels and the effectiveness of
commercial and promotional initiatives, to be able to compete with the main operators in the sector.
The Data Controllers for the purposes named “Loyalty Program Management” and “Personalized assisted sale” are
Calzedonia S.p.A. and Calzedonia Finanziaria – Dutch Branch. Calzedonia S.p.A. and Calzedonia Finanziaria –
Dutch Branch act as Joint Controllers since they together define the means and purposes of processing.
The Data Controller for the purposes named “Sending of commercial communications (“Direct Marketing”)”,
“Profiling” and “Statistical Analysis” is Calzedonia S.p.A.
To achieve the purposes for which we use Data, we need to communicate them to these categories of subjects:
Personal data collected may be transferred outside the European Union. In this case, the transfer will take place in compliance with the provisions of EU Regulation 2016/679 ("GDPR") (in particular, the data will be transferred only after signing the Standard Contractual Clauses approved by the EU Commission with decision 2021/914 / EU or to countries able to guarantee an adequate level of protection of personal data and therefore recipients of an Adequacy Decision adopted by the EU Commission).
The “My Intimissimi” Loyalty Program subscribers, as Data Subjects, can exercise the rights that the GDPR grants
to them over their personal data by writing to privacy@calzedonia.com
We undertake to respond to the request as soon as possible and in any case no later than thirty days from
receipt of the report. In some cases, we will ask for a copy of an identification document if, in connection
with the request, it becomes necessary to verify the identity of the applicant.
In particular, the Data Subject can exercise the following rights:
How can subscribers in the Loyalty Program change their preferences or withdraw consent?
At any time, subscribers in the Loyalty Program may check, modify or revoke their consent in relation to the
purposes named “Sending of commercial communications (“Direct Marketing”)” and “Profiling” (including by
declaring that they do not wish to receive commercial information by email and/or text messages) and/or request
that their Data not be used for the purpose named “Personalized assisted sale”.
Regarding the registration carried out by website, subscribers in the Loyalty Program can change their
preferences:
How to contact Calzedonia S.p.A., Rubicon Retail Limited and the Data Protection Officer of Calzedonia S.p.A. to exercise Data Subject’s rights?
Customers may exercise their rights by writing to the Data Controllers, and/or Data Protection Officer of Calzedonia S.p.A. at the address below:
Calzedonia S.p.A.
Email: privacy@calzedonia.com
Registered office: Via Monte Baldo 20, Dossobuono di Villafranca, Verona, Italy.
The Data Protection Officer of Calzedonia S.p.A.: dpo@calzedonia.com
Calzedonia S.p.A. en Calzedonia Finanziaria – Dutch Branch
Email: privacy@calzedonia.com
Registered office: Kalverstraat 64, 1012PG Amsterdam, The Netherlands
This Privacy Notice may be subject to changes and updates because of changes concerning the way we process
customers’ Data or other information provided to them hereunder. Any changes will ensure, in any case, the full
protection of their rights. If any changes are made that may limit the guarantees for the protection of their
Data or their rights with respect to the current version, before the processing of their Data begins in the new
manner, they will be promptly informed through the contacts provided and they will be guaranteed the right to
cancel from the “My Intimissimi” Loyalty Program or, in any case, to modify their consents and preferences. In
any event, we invite our customers to review the updated Privacy Policy published on the Site from time to
time.
Any further information concerning “My Intimissimi” Card, can be obtained by consulting ww.intimissimi.it, by
phoning customer care on 8000234687, or at any “Intimissimi” or “Intimissimi Uomo” store participating in the
scheme.
I confirm that I have read the above Rules and Conditions of use, that I understand the contents and I accept
them in their entirety.
Last updated: 27/03/2024