If you would like, it will only take a few clicks to take advantage of all the benefits of the loyalty programme too
If you are already a My Intimissimi loyalty card holder, it is quick and easy to register. Simply enter the code and PIN that you can find on your card.
Please enter your phone number
Please enter your phone numberYou will shortly receive an email with an OTP code to confirm your registration. Enter it below and complete the process.
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The OTP code entered has expired. Please confirm the registration process via the link in the email you received.
Your registration has been successful. Now you can enjoy your benefits.
UAB Sunshine Baltics Lithuania a company, with registered office in J. Basanaviciaus str. 26, 03224 Vilnius,
Lithuania, VAT number LT100009849218 and Calzedonia S.p.A. with registered office in Malcesine (Verona), 5/3 Portici
Umberto Primo street, VAT number 02253210237 make discounts, benefits and services at the "Intimissimi" stores (both
direct and affiliates participating in the initiative) and on the website www.intimissimi.it. available to customers
who wish to use them. To benefit from these advantages, it is necessary to become a holder of the "My Intimissimi"
Card: the issue of the "My Intimissimi" Card (hereinafter the "My Intimissimi" Card) and its use are governed by the
following conditions (hereinafter also "Regulations"), which the "recipient customer" must read carefully. The
activation of the ‘My Intimissimi’ card, in the manner referred to in point 6 below, implies the Customer’s
acceptance of these regulations. UAB Sunshine Baltics Lithuania and Calzedonia Spa reserve the right to periodically
modify, even partially, these conditions, and the relative modifications will come into force 10 (ten) consecutive
days following their publication on www.intimissimi.com/myintimissimi.
In the event that the "receiving customer" does not accept the changes made, they will have the right to cancel
their registration, which remains however, their right at any time as specified below. The use of the Card, after
changes have come into force however, implies the acceptance, of the changes made. UAB Sunshine Baltics Lithuania
and Calzedonia Spa reserve the right to temporarily or permanently, suspend this loyalty programme at any time,
without the Customer being able to oppose anything (subject only to compliance with the rights already acquired by
the participants at that time), by notifying them on the website www.intimissimi.com and/or at the points of sale
participating in the initiative.
These Regulations are always available for consultation at www.intimissimi.com/myintimissimi.
UAB Sunshine Baltics Lithuania, a company, with registered office in J. Basanaviciaus str. 26, 03224 Vilnius, Lithuania VAT number LT100009849218 and Calzedonia S.p.A. with registered office in Malcesine (Verona), 5/3 Portici Umberto Primo street, VAT number 02253210237.
• All "Intimissimi" and "Intimissimi Uomo" stores, participating in the initiative display the related advertising
and information material. The list of stores participating in the initiative can be viewed on the website
www.intimissimi.com/myintimissimi.
• E-commerce site www.intimissimi.com
Lithuanian national territory.
This is a promotional initiative consisting of a loyalty programme involving the collection of points on a digital card, the so-called ‘My Intimissimi’ and releasing exclusive benefits to the holders of this card. The purpose of the initiative is to build customer loyalty through a loyalty programme that recognises advantages for customers holding the ‘My Intimissimi’ Card. Without prejudice to what is specified in the premises, in point 7 (’functionality’) and point 10 (’Programme interruption - card deactivation - miscellaneous’), the ‘My Intimissimi’ Card is not subject to expiration
End customers aged 18 or over, who are members of the ‘My Intimissimi’ according to the registration and operating procedures indicated below.
The card to get the “Silver Status” may be released to the Customer in digital format directly in one of the points of sale located in the Territories listed at point 8.1 or through the website www.intimissimi.com/myintimissimi. Registration for “My Intimissimi” Card requires the creation of a specific “My Intimissimi” account, which will allow the Customer to access his/her own personal page on the brand's e-commerce website.The registration process will prevent under-age customers from subscribing to the loyalty scheme. The activation and registration procedures are consistent with privacy legislation. The “My Intimissimi” Card is personal and may not be transferred. Customer may not activate other Cards while one Card is still valid. The “My Intimissimi” Card is for private use only and commercial use shall not be permitted. Customers may freely ask at any time to have their membership of the loyalty scheme cancelled by contacting the customer service or via www.intimissimi.com/myintimissimi.
The "My Intimissimi" Card will give the customer the opportunity to reach 3 different STATUS by accumulating points on purchases. Depending on the status to which the Customer belongs, they will receive increasing rewards.
Each change of status, as well as any communication relating to participation in the loyalty programme is strictly Silver for the provision of the services relating to it (such as, for example, confirmation of registration/cancellation, status changes, allocation of dedicated discounts or of reserved gifts) is considered as necessary to carry out the program itself. Therefore, by accepting this regulation, the Customer agrees to receive such communications which will be sent to the addresses indicated in the programme registration form. Refusal to receive such communications makes it impossible for UAB Sunshine Baltics Lithuania and Calzedonia Spa to carry out the programme and provide the related services. Any refusal expressed during the course of the programme will result in the automatic
The loyalty points will automatically be loaded on the "My Intimissimi" Card activated with each purchase in one of the "Intimissimi" and "Intimissimi Uomo" points of sale participating in the initiative or via the e-commerce site www.intimissimi.com/myintimissimi, to the value of one point for each euro spent rounded down (Ex. 1.99 EUR = 1 POINT).
The crediting of points resulting from purchases made on the e-commerce site, will be possible only after entering the card data in your e-commerce account. The combination of the Card with the e-commerce account must only be performed once and will be stored by the system for subsequent purchases. To be entitled to points, the Customer must identify themselves before issuing the receipt by presenting their ‘My Intimissimi’ card or indicating their surname and first name or the e-mail address issued for the activation of the card. In the case of purchase through e-commerce, the Customer must access the site by entering their credentials.
Failure to identify the Card holder in the manner indicated above, will not allow points to be loaded, nor will loading be possible later. The Customer can see their accumulated points balance at any time by requesting it at any of the ‘Intimissimi’ or ‘Intimissimi Uomo’ points of sale participating in the initiative, or by consulting the website www.intimissimi.com/myintimissimi.
Points will be loaded and accounted for by the system on a daily basis; in case of technical unforeseen events, they can be loaded within a longer period of maximum 15 days. Returns will generate the points charge according to the same criterion as the credit. The issue of the ‘Intimissimi Gift/eGift Card’ will generate the credit of the related points. Subsequent purchases paid partially/in total with Gift/eGift Card by the card owner will therefore not generate any credit of points for the value of the receipt paid with Gift/eGift Card.
Campaigns of doubling or tripling points may be envisaged, of which adequate publicity will be given. The Card does not in any way constitute a payment card; the points accumulated in it cannot be transferred or converted into money or products.
‘My Intimissimi’ Cardholders will also be able to collect points through purchases made within the points of sale in
the Countries indicated in the table below.
The collection of the aforementioned points, will enable them to be credited and achieve the status and use of
prizes provided for in this regulation, in the Lithuanian national territory. Loyalty points will be loaded onto the
Customer's ‘My Intimissimi’ Card following the conversion shown in the table below.
Exclusively for purchases made in Russia, loyalty points will be credited upon presentation of the ‘Intimissimi
Club’ Card.
As a further advantage, Customers in possession of the ‘My Intimissimi’ Card making purchases within the points of sale in the Countries indicated above, are granted discounts reserved by the individual country for the Customer's membership status exclusively at the time of purchase.
Customers who are part of the "My Intimissimi" loyalty programme can benefit from numerous discounts, promotional operations, prize operations and special initiatives, which will be adequately advertised and communicated from time to time. The Customer will be able to take advantage of the dedicated benefits only upon showing their ‘My Intimissimi’ Card. In particular, the following discounts are defined as:
UAB Sunshine Baltics Lithuania and Calzedonia Spa reserve the right to modify, suspend or interrupt the ‘My Intimissimi’ loyalty programme and related services at any time and at its own discretion. Specific communication of such changes, suspensions or interruptions will be given by posting a suitable notice on the website www.intimissimi.com and/or in the stores participating in the initiative. Without prejudice to any other right provided for by law, including the right to compensation for damage, UAB Sunshine Baltics Lithuania and Calzedonia Spa may revoke the Customer's right to use the Card and deactivate it if the Card is used in violation of the conditions set out in these Regulations or of use for fraudulent or damaging purposes of the image and of the ‘Intimissimi’ brand. Furthermore, after providing information, UAB Sunshine Baltics Lithuania and Calzedonia Spa reserve the right to deactivate the ‘My Intimissimi’ card and its activation/registration, in the event of non-use of the Card or inactivity of the Customer for a period exceeding 5 years. In the event of cancellation and deactivation, the Customer will no longer be able to use the "My Intimissimi" Card advantages and services. UAB Sunshine Baltics Lithuania and Calzedonia Spa are not responsible for any consequences, direct or indirect, relating to malfunctions of the loyalty programme that are not dependent on their will. UAB Sunshine Baltics Lithuania and Calzedonia Spa are not responsible for any fraudulent, improper or unlawful use of the Card.
The Calzedonia Group companies care about privacy and the protection of personal data. We hereby wish to inform customers about how we process their personal data following the registration to the “My Intimissimi” Loyalty Program.
We need to process the personal data provided to us at the time of registration (failure to provide the data marked with an asterisk involves the inability to complete the registration process, in case of registration carried out in each point of sale with the support of the sales assistants, the phone number or email address are mandatory data. Failure to provide these data involves the inability to complete the registration process) and the data relating to purchases made at points of sale Intimissimi. These data include, for example, the price and type of products purchased. With customers’ consent, we may also use other information that they freely provide to us at the time of registration or concerning the way they interact with us (hereinafter, collectively, the "Data").
More precisely, we could collect:
We may process Data, including by electronic means for these purposes:
1. Loyalty Program Management
Management of participation to the “My Intimissimi” Loyalty Program. The Data will be used to provide the discounts and benefits provided for those enrolled in the program and, more generally, for all related contractual and administrative obligations. The legal basis of the processing is the execution of the contract of subscription in the Loyalty Program.
2. Personalized assisted sale
Provision of a personalized assisted sales service dedicated to members of the Loyalty Program who will be able to take advantage of the help and advice of our sales assistants in all our points of sale where the “My Intimissimi” Loyalty Program is active. Wherever customers are, they could receive the help and advice of our sales assistants, with information (e.g. for Intimissimi size, color or pattern) on items purchased in the previous 12 months at any point of sale Intimissimi or even online. Provided that Intimissimi is a global brand, such use of Data, based on our legitimate interest, allows us to improve the quality of our services at the point of sale and to ensure a consistent service to our customers who have joined the “My Intimissimi” Loyalty Program in all our stores. In any case, if customers do not wish to receive this assistance, it is sufficient that they, at the time of registration or even at a later time, ask their Data not be used for this purpose.
3. Sending of commercial communications (“Direct Marketing”)
With our customer’s consent, sending of commercial communications through the traditional paper mail service, e-mail, SMS, landline and mobile phone, carrying out market research and surveying the degree of satisfaction regarding products relating to all the brands of the Calzedonia Group (Calzedonia, Intimissimi, Atelier Emé, Tezenis, Falconeri and Signorvino). Subscription to the " My Intimissimi" Loyalty Program is in no way conditional on the release of consent to receive our commercial communications.
4. Profiling
With our customer’s consent, sending of personalized commercial communications based on subscribers’ profile and purchasing and browsing habits as well as to develop products and services consistent with the preferences of our customers. Subscription to the “My Intimissimi” Loyalty Program is in no way conditional on the release of consent to profiling.
In particular, in order to better understand our customers’ tastes and interest in our products and communications, we may examine - also through the use of automated systems – the information provided at the time of the registration to the “My Intimissimi” Loyalty Program, the purchases made at our Intimissimi points of sale in the last 12 months, the interest in our communications and newsletters, the attendance of our websites, the use of our Apps that may be developed by us or third parties, and the interest in our social channels, e.g. Facebook, (for more information, please consult the respective privacy notices).
Finally, we may enrich the subscribers’ profile with statistical information that we may lawfully acquire from other sources: for example, in relation to their area of residence (such as demographic information, geo-referencing data, etc.) or to the electronic tools that they use to interact with us. In any case, this profiling activity is aimed at better personalizing our services and does not have any legal or other significant effect on our customers.
5. Statistical Analysis
Creation of statistical reports and behavioral models in order to examine - in aggregate form - the effectiveness from an economic point of view of the commercial initiatives (e.g. launch of a new product) of Intimissimi and to address future commercial and promotional initiatives. In particular, we may examine information relating to our costumers’ purchases (also in relation with the other brands of Calzedonia Group), country of origin, age, gender, information obtained by examining their interaction with us, through e-mails, our websites and through the Apps that may be developed by us or by third parties (for more information, please consult the respective privacy notices). This use of Data, based on our legitimate interest, allows us to analyze - in pseudonymized form (therefore without information directly attributable to individual customers) - customer data to obtain strategic information relating to customer purchasing behavior, the ways in which customers interact with the company through the various communication channels and the effectiveness of commercial and promotional initiatives, to be able to compete with the main operators in the sector.
The Data Controllers for the purposes named “Loyalty Program Management” and “Personalized assisted sale” are Calzedonia S.p.A. and UAB Sunshine Baltics Lithuania. Calzedonia S.p.A. and UAB Sunshine Baltics Lithuania act as Joint Controllers since they together define the means and purposes of processing.
The Data Controller for the purposes named “Sending of commercial communications (“Direct Marketing”)”, “Profiling” and “Statistical Analysis” is Calzedonia S.p.A.
To achieve the purposes for which we use Data, we need to communicate them to these categories of subjects:
Personal data collected may be transferred outside the European Union. In this case, the transfer will take place in compliance with the provisions of EU Regulation 2016/679 ("GDPR") (in particular, the data will be transferred only after signing the Standard Contractual Clauses approved by the EU Commission with decision 2021/914 / EU or to countries able to guarantee an adequate level of protection of personal data and therefore recipients of an Adequacy Decision adopted by the EU Commission).
The “My Intimissimi” Loyalty Program subscribers, as Data Subjects, can exercise the rights that the GDPR grants to them over their personal data by writing to privacy@calzedonia.com
We undertake to respond to the request as soon as possible and in any case no later than thirty days from receipt of the report. In some cases, we will ask for a copy of an identification document if, in connection with the request, it becomes necessary to verify the identity of the applicant.
In particular, the Data Subject can exercise the following rights:
How can subscribers in the Loyalty Program change their preferences or withdraw consent?
At any time, subscribers in the Loyalty Program may check, modify or revoke their consent in relation to the purposes named “Sending of commercial communications (“Direct Marketing”)” and “Profiling” (including by declaring that they do not wish to receive commercial information by email and/or text messages) and/or request that their Data not be used for the purpose named “Personalized assisted sale”.
Regarding the registration carried out by website, subscribers in the Loyalty Program can change their preferences:
How to contact Calzedonia S.p.A., UAB Sunshine Baltics Lithuania and the Data Protection Officer of Calzedonia S.p.A. to exercise Data Subject’s rights?
Customers may exercise their rights by writing to the Data Controllers, and/or Data Protection Officer of Calzedonia S.p.A. at the address below:
Calzedonia S.p.A.
Email: privacy@calzedonia.com
Registered office: Via Monte Baldo 20, Dossobuono di Villafranca, Verona, Italy.
The Data Protection Officer of Calzedonia S.p.A.: dpo@calzedonia.com
UAB Sunshine Baltics Lithuania
Email: privacy@calzedonia.com
Registered office: J. Basanaviciaus str. 26, 03224 Vilnius, Lithuania
This Privacy Notice may be subject to changes and updates because of changes concerning the way we process customers’ Data or other information provided to them hereunder. Any changes will ensure, in any case, the full protection of their rights. If any changes are made that may limit the guarantees for the protection of their Data or their rights with respect to the current version, before the processing of their Data begins in the new manner, they will be promptly informed through the contacts provided and they will be guaranteed the right to cancel from the “My Intimissimi” Loyalty Program or, in any case, to modify their consents and preferences. In any event, we invite our customers to review the updated Privacy Policy published on the Site from time to time.
For any other information relating to ‘My Intimissimi’ Card, the Customer can check the website www.intimissimi.it, contact customer care or an ‘Intimissimi’ and ‘Intimissimi Uomo’ sales outlet participating in the initiative.
I confirm that I have read the above Regulations and Terms of Use, that I have understood their content and that
I accept everything provided therein
Last Update: 27/03/2024