Intimissimi has succeeded in the international market thanks to a solid and extended franchising network, based on shops with a fresh and attractive image and a wide range of products, capable of satisfying all types of customer. Today the Intimissimi franchising network contains more than 1.400 shops in 40 countries. Entering the Intimissimi franchising shop network is simple and secure. Intimissimi is, infact, a member of Assofranchising, an Italian association that controls adherence to the laws regarding franchising. Furthermore, the Intimissimi franchising agreement is in full compliance with the same national association regulations.
The ideal Intimissimi shop must respect two pre-requisites. The optimum shop floor space is 100 square metres. The best position is in a pedestrian area or in a high traffic area, in a city or town centre with at least 30,000 inhabitants. Shops in shopping malls are proving extremely promising.The Intimissimi shop is the flagship of a full range of advertising campaign. Advertisements in the leading National and International publications. Billboards along major city high streets and speachless Tv campaign. In store images and below the line materials such as: catalogues, flyers and posters. At last but not least a tireless work by the company’s press office. A complete campaign to reach an ever larger public and generate more contacts.
Each Intimissimi affiliated shop is part of the Intimissimi Company. It is assisted and advised by the company, to grow both professionally and economically. It is assured of the backing and strength of a company that works constantly to ensure the common objective: success.
Intimissimi regularly organizes theoretical training courses, at its head offices, and practical training courses at the pilot shops. The courses are aimed at supplying all necessary knowledge to correctly run an Intimissimi franchising shop. In particular, knowledge of products, understanding of quality and methods of best organizing sales way are taught.
Each Intimissimi affiliated shop is constantly helped and supported. Area and District consultants ensure a consistent relationship between the Company and each shop. A user friendly I.T. system simplifies order placement and merchandise re-assortment in addition to improving merchandise details and range of available colours. Finally, thanks to the electronic mail system, each affiliated shop can remain constantly in contact with the company.
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