The Intimissimi loyalty program (hereinafter referred to the “Loyalty Program”) is a program proposed by the company
CALZEDONIA Finanziaria S.A. Belgium Branch (hereinafter referred to “the Company”) with registered office in
Brussels (1050), Avenue Louise 32 box 6. VAT No. BE 0838 055 452.
The company proposes to the customers in the INTIMISSIMI shops participating in the Loyalty Program and from the website www.intimissimi.com/myintimissimi or on the websites from de countries specified in the article 8 (hereinafter the “Websites”) who want to profit from this program, discounts, services and commercial actions (hereinafter referred to the “Advantages”).
To benefit from these advantages, customers must hold a “My Intimissimi” Card (virtual or physical): issuance of the “My Intimissimi” Card (hereinafter “My Intimissimi” Card) and its use are governed by the following conditions (hereinafter "Rules"), which the "Customer-Holder" must read carefully.
Activation of the “My Intimissimi” Card, via the methods set out under Point 6 below implies the Customer's acceptance of these Rules.
The Company reserves the right to amend these Rules, including partially, from time to time and the resulting changes shall become applicable 10 (ten) consecutive days after they are published on www.intimissimi.com/myintimissimi.
In the event that the "Customer-Holder" does not accept the changes made, then he/she shall be entitled to cancel his/her registration. This entitlement, in any case, may be exercised at any time in accordance with the following. However, use of the Card, after the amendments have become applicable, shall constitute acceptance, by implication, of the changes applied.
The Company also reserves the right to suspend this loyalty scheme, temporarily or permanently, at any time, without the Customer having any right to complain (subject to any rights already held by the Customer-Holders at that time being upheld), by notifying the suspension on its website at www.intimissimi.com/myintimissimi and/or at stores participating in the initiative.
These Rules are always available for consultation at www.intimissimi.com/myintimissimi and also in the points of sales participating in the Loyalty Program by asking the sales assistants.
CALZEDONIA Finanziaria S.A Belgium Branch, a company with registered office in Brussels (1050), Avenue Louise 32 box 6 VAT No. BE 0838 055 452.
All “Intimissimi” and “Intimissimi Uomo” stores, whether these are managed directly by Calzedonia UK Ltd (so-called "direct stores") or affiliated and, therefore, managed by other companies (so-called "affiliated stores"), which participate in the scheme by displaying the associated advertising material and information. A list of the stores participating in the scheme is available at www.intimissimi.com/myintimissimi.
The Loyalty Program will be in force in Belgium at which:
This programme is a loyalty scheme that involves collecting points on a card called “My Intimissimi” and offering
exclusive advantages to holders of said card, according to the purchases made in the points of sale or on the
Websites from the countries specified in Article 8.
The aim of the scheme is to encourage Customer loyalty through a loyalty scheme that offers advantages to Customers holding a “My Intimissimi” Card.
Subject to the provisions set out under the Premise above, under Point 7 (“How it Works”) and Point 10 (“Interruption of the scheme – Card Deactivation – Miscellaneous”), the “My Intimissimi” Card has no expiry date.
The cards from the Loyalty Program are reserved to customers who are at least eighteen years (18) old having a postal
address in Belgium. The customers must hold the "My Intimissimi" Card according to the registration and operation
conditions set out below.
It is possible to subscribe to only one card from the Loyalty Program per person (same first name, last name and address). If the Company realizes that one person holds more than one card, the Company reserves the possibility to repatriate the data and Advantages from the Customer-holder on one unique card and to deactivate the points and Advantages from the superfluous cards.
The Company reserves the possibility to ask at any moment a document enabling to justify the identity of the person who wants to subscribe or having subscribed to the Loyalty Program. The Customer-holder under the age of eighteen (18) agree to adhere with the permission of their parents, guardian or legal representative to the Loyalty Program.
The Loyalty Program gives the right to a virtual or physical card.
The “blank” Card can be obtained at a participating point of sale in the form of a physical card or in a digital
format through the website www.intimissimi.com/myintimissimi or
through the customer service at the following number 080038567.
The Customer must then "activate" the above mentioned card at www.intimissimi.com/myintimissimi or by the customer care or directly in each point of sale with the support of the sale assistants. Registration for the “My Intimissimi” Card requires the creation of a specific “My Intimissimi” account, which will allow the Customer to access his/her own personal page on the brand's e-commerce website. When registering for the Loyalty Program, the Customer-holder is invited to complete his personal data on the membership support. The processing of this personal information is carried out in accordance with the applicable regulations regarding the protection of personal data.
Membership in the Loyalty Program can only be registered in the computer file if the information provided at the time of membership is complete, in the format requested and usable. It is the Customer-holders' responsibility to keep the information about him up-to-date by carrying out the updates on the website www.intimissimi.com/myintimissimi. The Company cannot be responsible in case of non-receipt of an offer by the Member due to obsolete or misinformation.
The "blank" card given to the Customer may be used immediately by linking it with a purchase, but said purchase shall be considered valid for the purpose of collecting points only when the card is "activated": the scheme subscription date shall be either the date of the first purchase or the date of registration/activation, whichever is the earlier.
The “My Intimissimi” Card is personal and reserved for private use only and commercial use shall not be permitted. They cannot be transferred and are in no way a payment card. Each Customer may not activate other Cards while one Card is still valid.
Should a “My Intimissimi” Card be lost or stolen, the Customer must request a replacement at any “Intimissimi” store participating in the scheme: having verified the Customer's identification details, the lost/stolen Card will be cancelled and the Customer will immediately be given a new one, which will allow him/her to recover any points that had already been collected and not used.
Customers may freely ask at any time to have their membership of the loyalty scheme cancelled by contacting customer care on 080038567, or via www.intimissimi.com/myintimissimi.
The “My Intimissimi” Card gives Customers the chance to reach 3 different STATUS levels by collecting points on their purchases: Essential Status, Superior Status and Privilege Status. Customers will receive an increasing level of advantages in accordance with their Status.
Each change of status, as well as all communications concerning participation in the loyalty scheme, which are strictly indispensable for providing the services connected to it (such as, for example, confirmation of subscription/cancellation, changes in status, special discount offers or exclusive gifts) must be considered necessary to the operation of the scheme itself. Therefore, by accepting these Rules, the Customer agrees to receive said communications, which will be sent to the addresses given on the registration forms for the scheme. Refusal to receive said communications shall prevent the Company from implementing the scheme and providing the services associated with it. Any refusal expressed during the course of the scheme shall result in an automatic interruption to the same.
Loyalty points will be automatically credited to the “My Intimissimi” Card activated upon each purchase made at an
“Intimissimi” store participating in the scheme or via the e-commerce website at www.intimissimi.com/myintimissimi.
In order to accumulate the points, the Customer-holder must identify himself before the payment, by presenting his Card or by indicating in point of sale his name and surname or the e-mail address used for the activation of the Card. For the online purchases, Customers shall previously register their Card number under their e-commerce account. The insertion of the Card number shall be done only once and, for the following purchasing the system will automatically remember it. The non-identification of the Member as described above will not accumulate points, even after the purchase.
The loyalty points will be automatically accumulated on the activated Card. One point will be given for each euro spent and the point counter is incremented by points according to the scale below. The amount spent per purchase (excluding delivery charges) will, as part of the calculation of points, be rounded to the lower round sum if it included decimals. Example: €1.99 = 1 point.
Should the card holder fail to provide identification in the manner specified above, then points will not be earned, and it will not be possible to have them credited subsequently.
Customers may check their points balance at any time by requesting it at any “Intimissimi” store participating in the scheme or via the website www.intimissimi.com/myintimissimi. Points will be credited and recorded daily by the system; in the event of technical problems, they may be credited within a longer period of a maximum of 15 days.
Issuance of a “Gift Card Intimissimi” will result in a credit of the correlating number of points. Subsequent purchases paid partially/entirely with a Gift Card by the holder of the same will not, therefore, earn any points for the part of the purchase paid for using the Gift Card.
Promotions involving double or triple points may be organised and these will be advertised accordingly.
The Card is in no way a payment card; the points credited to it cannot be transferred or converted into cash or goods.
In Belgium, each euro spent in the participating Loyalty Program points of sale and www.intimissimi.com/myintimissimi (excluding shipping costs) will
earn one point.
The Client holding the “My Intimissimi” Card will collect points even through the purchase in points of sales
located in the Territories listed below.
The above-mentioned collecting points will allow the points crediting to reach the status and using the prizes provided under these terms and conditions in the Italian region.
The loyalty points will be credited on the Client’s “My Intimissimi” Card subject to the table below.
Only for purchases in Russia, the loyalty points will be credited subject to prior presentation of the Loyalty Card.
The Client holding the “My Intimissimi” Card who will purchase in points of sales located in the Territories above, may take advantage, exclusively at the moment of the purchase and as additional benefit, from the discounts provided by each Country to that Client’s Status.
Customers holding a “My Intimissimi” Card can benefit from numerous discounts, promotions, prizes and special
initiatives, which will be suitably advertised and communicated as the need arises.
Customers may benefit from the special advantages only subject to presenting their "My Intimissimi" Card or by identifying for online purchases.
The Advantages, unless otherwise notified by the Company to that effect, will not be cumulative with the sales periods, as well as offers and ongoing discounts independent of the Loyalty Program. Benefits will only apply, if applicable, to the full price of an item. In addition, the benefits of the Loyalty Program will not be cumulative with each other, unless otherwise notified by the Company to that effect.
In particular, the following discounts are hereby established:
Other offers may be sent by the Company to the Customer-holder based on his / her status.
The Company reserves the right to change, suspend or interrupt the “My Intimissimi” Card loyalty scheme and
associated services at any time and at its own discretion. Said changes, suspensions and interruptions will be
communicated by means of a suitable notice on the www.intimissimi.com website and/or at the stores participating in
If the Customer-holder does not accept the changes, he will be able to cancel his membership in the Loyalty Program. This cancellation can be made at any time in accordance with the present. The Customer-holder may exercise the rights already held for a period of ten (10) days following the cancellation or upon the decision of the Company to discontinue the Loyalty Program.
The Loyalty Program further assumes that the Member complies with the general terms and conditions and behaves fairly with the Company. Consequently, the Company reserves the right, without prejudice to the rights it has in accordance with the law, to suspend a Loyalty Program Card, possibly to permanently deactivate a Loyalty Program Card and, if applicable, to cancel the Associated Advantages, in case of abuse of the Member in the use of the Loyalty Program and / or towards the Company. The Company will operate this suspension and / or deactivation after informing the Member, by the means that seems to him the most appropriate, without the Customer-holder being able to claim any compensation, in particular in the following cases:
For card activation purposes, it is necessary to provide certain personal data.
Your participation in the My Intimissimi loyalty program involves our use of your personal data.
In particular, we need to process the personal data provided to us at the time of registration (failure to provide the data marked with an asterisk on the registration form makes you ineligible to complete the registration process, in case of registration carried out at each point of sale with the support of the sales assistants, the phone number or email address are mandatory data. Failure to provide these data makes you ineligible to complete the registration process) and the data relating to purchases made at Intimissimi points of sale. This data includes, for example, the price and type of products purchased. With your consent, we may also use other information that you freely provide to us at the time of registration or concerning the manner in which you interact with us (hereinafter, collectively, the "Data").
More precisely, we could collect:
We may use your Data, including by electronic means:
a) for the management of your participation to the Intimissimi Loyalty Program. Your Data will be used to provide you with discounts and other benefits, which may available to you and, more generally, for all related contractual and administrative obligations.
b) to provide you with a personalized service in stores where My Intimissimi loyalty program is active. Wherever you are you could receive help and advice from our sales assistants using information about items (eg. size, color or style) purchased by you in the previous 12 months in Intimissimi stores and online. Provided that Intimissimi is a global brand, such use of your Data, based on our legitimate interest, allows us to improve the quality of our in-store service and to ensure its continuity. However, if you were to wish not to receive this assistance, it is sufficient to request, at the time of registration or at a later time, for your Data not be used for this purpose
c) to send you, through the contact details provided to us, newsletters, information about products and services provided by us, offers and promotions, as well as to conduct market researches. For example, we may send you emails or text messages (eg. SMS e WhatsApp), send you promotional materials at your postal address or contact you by telephone via an operator. Our products are marketed under the following brands: CALZEDONIA, INTIMISSIMI, TEZENIS, FALCONERI and SIGNORVINO.
d) to review your preferences, how you interact with us, and your purchasing behavior. In particular, in order to better understand your tastes and interest in our products and communications, we may examine - also through the use of automated systems – the information provided at the time of your registration to the My Intimissimi Loyalty Program, the purchases made at our Intimissimi points of sale in the last 12 months, your interest in communications and newsletters that we send you, the attendance of our websites, the use of our Apps and the interest in our social channels (e.g. Facebook). For further information on the Data that we may acquire through browsing our websites and/or through the use of our Apps, you may consult the relevant privacy policies. Finally, we may enrich your profile with statistical information that we may lawfully acquire from other sources: for example, in relation to your area of residence (such as demographic information, geo-referencing data, etc.) or to the electronic tools that you use to interact with us.
In any case, this profiling activity is aimed at better personalizing our services and does not have any legal or other significant effect on you.
Your subscription to the My Intimissimi Loyalty Program is in no way conditional upon the provision of the above consents.
Your Data will not be processed for longer than the time required to manage your participation to the My Intimissimi loyalty program. In any case, information about your purchases and your interactions with us will not be processed for longer than 12 months from the date of collection. In the event that you decide to leave the My Intimissimi loyalty program your Data will be deleted within the following 3 months.
For the purposes of the management of the My Intimissimi loyalty program and for administrative purposes, we may communicate your Data to our service providers (e.g. IT services) and to the companies that manage the Intimissimi points of sale, present in the various countries where the My Intimissimi loyalty program is active, who will be acting as data processors, and to other third parties where there is a legal obligation to do so. A complete list of such companies will be made available by sending a written request to the following contacts.
Your Data may be transferred outside the territory of the European Union, even to countries where the level of protection of personal data may be lower than that guaranteed by European legislation. Such transfer shall, in any case, be subject to adequate safeguards for the protection of your Data and, in particular, to the standard contractual clauses approved by the EU Commission by Decision 2010/87/EC.
You have the rights of access, rectification, removal, limitation of and opposition to the use of the Data by us, as well as the right to request the transfer to you of some of the Data.
Right of access
The data subject has the right to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed, and, where that is the case, access to the personal data and the following information:
(a) The purpose of processing;
(b) The categories of personal data concerned;
(c) The recipients or categories of recipients to whom the Personal Data have been or will be disclosed, in particular recipients of third-party countries or international organizations, with confirmation as to whether adequate safeguards are in place;
(d) Where possible, the envisaged period for which the personal data will be stored or, if not possible, the criteria used to determine that period;
(e) The existence of the right to request from the controller rectification or removal of personal data or restriction of processing concerning the data subject or to object to such processing; (f) The right to lodge a complaint with a Supervisory Authority;
(g) Where the personal data has not been collected from the data subject, any available information on their source;
(h) The existence of an automated decision-making process, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her and, at least in those cases, meaningful information about the rationale, the significance and the envisaged consequences of such processing for the data subject.
Right to rectification
You have the right to obtain, without undue delay, the rectification of any inaccurate personal data concerning you.
Right to removal
You have the right to have the removal, without undue delay, of your personal data for any of the following reasons:
(a) personal data is no longer necessary in relation to the purposes for which they were collected or otherwise processed;
(b) you have withdrawn your consent to the processing and there are no other legal grounds for the processing;
(c) you objected to the processing, and there are no overriding legitimate grounds for doing so;
(d) the personal data have been unlawfully processed;
(e) personal data have to be removed for compliance with a legal obligation.
Right to restriction of processing
You have the right to obtain the restriction of processing when one of the following applies:
a) contest the accuracy of personal data, for the period necessary for the data controller to verify the accuracy of such personal data;
(b) the processing is unlawful, and you oppose to the removal of the personal data and request the restriction of their use instead;
c) although the data controller no longer needs the personal data for the purposes of processing, but they are necessary for ascertaining, exercising or defending a right in court;
d) you objected to processing, pending verification of the possible prevalence of our legitimate grounds.
Right to object
The data subject has the right to object at any time to the processing of personal data concerning him or her which is based on the data controller’s legitimate interest, including profiling. The data subject has the right to object at any time to the processing of personal data concerning him or her for direct marketing purposes, including profiling to the extent that it is related to such direct marketing.
Right to data portability<
You have the right to receive in a structured format, commonly used and readable by automatic device, the personal data concerning you in our possession and you have the right to transmit such data to another data controller without hindrance by the data controller to which you provided them if:
(a) the processing is based on consent or on a contract; and
(b) the processing is carried out by automated means.
At your request and if technically feasible, you can obtain the direct transmission of personal data to another data controller.
Right to file a complaint before the competent Data Protection Authority
When the data subject holds that the processing of his/her personal data is carried out breaching the provisions of the EU Regulation no. 2016/679, he/she is entitled to file a complaint before the competent Data Protection Authority in order to protect his/her rights.
How can you change your preferences or withdraw consent?
At any time, you may check, modify or revoke your consent in relation to the purposes set out under letters (c) and
(d) (as well as by declaring that you do not wish to receive commercial information by email and/or text messages)
and/or request that your Data not be used for the purposes under letter (b).
Regarding the registration carried out online you can change your preferences:
Regarding the registration carried out at any point of sale:
The data controller for the purposes under letter (a) is Calzedonia Finanziaria S.A. Belgium Branch. The data controller for the purposes under letters (c) and (d) is Calzedonia S.p.A.. For the purposes under letter (b), Calzedonia S.p.A. and Calzedonia Finanziaria S.A. Belgium Branch will be acting as joint data controllers.
You may exercise your rights by writing to the data controllers, and/or Data Protection Officer at the address below:
Registered office: Via Monte Baldo n. 20 - Dossobuono di Villafranca (VR) - Italy
The Data Protection Officer of Calzedonia S.p.A.:
Calzedonia Finanziaria S.A. – Belgium Branch
Registered office : Avenue Louise 32, box 6, 1050 Brussels
How will you be informed of any changes to this Privacy Notice?
This Privacy Notice may be subject to changes and updates as a result of changes concerning the way we process your
Data or other information provided to you hereunder. Any changes will ensure, in any case, the full protection of
your rights. If any changes are made that may limit the guarantees for the protection of your Data or your rights
with respect to the current version, before the processing of your Data begins in the new manner, you will be
promptly informed through the contacts provided and you will be guaranteed the right to cancel from the My
Intimissimi fidelity program or, in any case, to modify your consents and preferences.
Last Update: December 5th 2018
Any further information concerning “My Intimissimi” Loyalty Program can be obtained by consulting www.intimissimi.com/myintimissimi, by phoning customer care on 080038567, or at any “Intimissimi” store participating in the scheme.