USE OF AI

Our approach to Artificial Intelligence

We believe innovation is a valuable tool for enhancing how we present our products and communicate our brand. With this in mind, some content on this site can be created or optimised with the support of artificial intelligence (AI) systems.
We always use these tools as part of human-supervised activities, with the aim of providing clear, accurate content, which are consistent with the experience we want to offer our customers. As a result, some text, visual and audio content may be enhanced or modified with the support of these technologies.
When an image or video is accompanied by the AI icon, it means that the content has been retouched or edited using AI tools, for example to create backgrounds or settings, improve visual quality, or perform other creative and graphic enhancements.
The use of AI is for illustrative, aesthetic or presentation purposes only and is not intended to modify or alter the essential characteristics of the products represented. We are committed to ensuring that relevant information and its distinctive features are represented correctly and reliably.